Apple’s Darkest Project Yet: Collaborating With the WEF to Read Your Brain and Control Behavior

by Baxter Dmitry 

Apple has quietly filed a disturbing patent that aligns with long-standing World Economic Forum ambitions around neurotechnology, behavioral influence, and cognitive control.

The patent, US20230225659A1, describes consumer earbuds capable of monitoring and recording human brain activity. This is not speculation. It is Apple’s own language.

The patent outlines a “bio-signal sensing device” that uses electrodes placed inside and around the human ear to measure neurological signals. Unlike traditional brain-monitoring equipment, this approach is invisible, wearable, and designed for continuous use.

The ear is chosen specifically because it offers stability, reduced visibility, and long-term compliance. In other words, the user doesn’t notice—and doesn’t stop wearing it.

At the center of the filing is ear electroencephalography (ear EEG), a technology traditionally confined to medical and military research. Apple explicitly states that accurate brain activity measurement can be achieved through ear-based EEG devices. This means consumer electronics are now being engineered to perform direct brainwave monitoring.

This matters because the World Economic Forum has openly discussed EEG, brain–computer interfaces, and neural data extraction as pillars of what it calls the “Fourth Industrial Revolution.”

WEF materials frame the human brain as a data source, and cognitive activity as something that can be monitored, optimized, and governed. Apple’s patent reads less like innovation—and more like implementation.

The earbuds described in the patent do not only monitor brain waves. They are capable of capturing multiple biosignals simultaneously, creating a real-time neurological and physiological profile of the user. This kind of data is not required for music, calls, or convenience. It is required for behavioral modeling, emotional analysis, and predictive control.

The WEF has repeatedly emphasized that future power will not rely on force, but on behavioral influence. Their own language speaks of “shaping behavior” and “anticipatory governance.”

To do that, systems must first know how humans think, react, and focus. Brain data is the final frontier—and Apple appears to be building the hardware to collect it at scale.

This is how control systems are normalized. Not through mandates, but through lifestyle products. Not through visible machinery, but through sleek design. When brain monitoring is marketed as “health,” “wellness,” or “productivity,” consent becomes automatic and resistance evaporates.

Patents are not marketing. They are intent. And Apple’s intent, on paper, is clear: to turn everyday earbuds into neural surveillance devices.